Why expanding Quality Assurance Guidelines matters

11/15/2012 | Business Insider

IAB's drive to expand Quality Assurance Guidelines to all facets of the online ad world, not just networks and exchanges, aims to protect brands on all digital fronts, writes IAB's Rob Rasko. The companies backing the initiative speak to its potential, but questions remain regarding the guidelines' audit process as well as ad verification processes. Getting ad buyers on board with the effort remains critical, he notes.

View Full Article in:

Business Insider

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY