OneSpot is spot-on trend of targeted content marketing

11/15/2013 | TechCrunch ·

OneSpot's variation on native advertising has caught the eye of investors, who put $5.3 million behind the company's concept of converting a brand's video and text content into standard display ads. OneSpot uses what it calls a Content Sequencing Engine, which places paid content based on where a user is on "the customer journey," Chief Marketing Officer Adam Weinroth says. A lead investor adds, "We believe the market will continue to see a shift of brand dollars to both content marketing and programmatic advertising as brands increase their reliance on content-centric programs and look to scale those efforts."

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