OneSpot is spot-on trend of targeted content marketing

11/15/2013 | TechCrunch ·

OneSpot's variation on native advertising has caught the eye of investors, who put $5.3 million behind the company's concept of converting a brand's video and text content into standard display ads. OneSpot uses what it calls a Content Sequencing Engine, which places paid content based on where a user is on "the customer journey," Chief Marketing Officer Adam Weinroth says. A lead investor adds, "We believe the market will continue to see a shift of brand dollars to both content marketing and programmatic advertising as brands increase their reliance on content-centric programs and look to scale those efforts."

View Full Article in:

TechCrunch ·

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals