Under Armour buys MapMyFitness to expand mobile offerings

11/15/2013 | MobileCommerceDaily.com

Athletic clothing maker Under Armour is purchasing the mobile workout-tracking application MapMyFitness. "By acquiring the tracking app, Under Armour can provide its athletic community of more than 20 million registered users with innovative technology to help them train, while promoting its own products," Rebecca Borison writes.

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