Nike opens in SoHo -- for four days -- to sell LeBron sneakers

11/16/2006 | NYTimes.com

Nike capitalized on LeBron James' visit to New York to play the Knicks Monday, by opening a pop-up retail store in SoHo Sunday to sell 250 pairs of Nike's new Zoom LeBron IV NYC sneakers. The futuristic-looking sneakers, which cost $250 a pair, nearly sold out, and the Nike store closed Wednesday night.

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