Study: TV product placement improves brand awareness by 20%

11/16/2006 | InsideBrandedEntertainment.com

Brand recognition increases 20% through product placement in TV content, but doesn't necessarily generate increased sales, a study by Nielsen Media Research has found. The report showed 58% of viewers were familiar with a brand after seeing a product placement paired with a commercial, vs. 47% of viewers, who knew the brand after only seeing a TV spot.

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