Commentary: Don't underestimate radio

11/16/2007 | Advertising Age (tiered subscription model)

Rick Ducey, BIA Financial Network's chief strategy officer, points out advantages of radio as an advertising medium, among them its local focus and audience size. Speaking of radio's transition to digital, Ducey says, "next-generation radio will reach out and serve audiences and advertisers in ways they never dreamed of." As such, he concludes, "advertisers underestimate radio's place in a balanced advertising ecosystem at their own peril."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX