News Web sites favoring ad-driven content over subscription model

11/16/2007 | Washington Post, The

The Wall Street Journal's likely shift from a subscription-based Web model to an ad-driven one is further confirmation that users mostly want their content for free -- not "behind the wall," according to this article. "Subscriptions thrive in an area where there's scarcity -- content that people can't get anywhere else," said Rafat Ali, publisher of PaidContent.org. "Other than that, you need an advertising-based model."

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