News Web sites favoring ad-driven content over subscription model

11/16/2007 | Washington Post, The

The Wall Street Journal's likely shift from a subscription-based Web model to an ad-driven one is further confirmation that users mostly want their content for free -- not "behind the wall," according to this article. "Subscriptions thrive in an area where there's scarcity -- content that people can't get anywhere else," said Rafat Ali, publisher of "Other than that, you need an advertising-based model."

View Full Article in:

Washington Post, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY