Retailers reach out and text shoppers

11/16/2007 | Wall Street Journal, The

Major department stores are ramping up their mobile-marketing campaigns in a bid to attract more holiday shoppers. Retailers are offering everything from alerts, free downloadable media and discount tips via mobile Web sites. While mobile has yet to catch on as a major advertising medium, marketers look with hope to research that shows around 60% of American cell-phone users engage in text messaging.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA