Retailers reach out and text shoppers

11/16/2007 | Wall Street Journal, The

Major department stores are ramping up their mobile-marketing campaigns in a bid to attract more holiday shoppers. Retailers are offering everything from alerts, free downloadable media and discount tips via mobile Web sites. While mobile has yet to catch on as a major advertising medium, marketers look with hope to research that shows around 60% of American cell-phone users engage in text messaging.

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