Battle heating up between Old Spice and Axe:

11/16/2008 | Advertising Age (tiered subscription model)

Procter & Gamble's former global-marketing officer said the company's Old Spice brand is growing while Unilever's Axe "is in decline." Unilever says Axe continues to grow in the body-spray category and beyond, most recently with the launch of its Dark Temptation spray.

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Advertising Age (tiered subscription model)

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