Godiva campaign taps yearning for indulgence

11/16/2009 | NYTimes.com

A Godiva chocolate campaign called "the golden moment" makes the case that self-indulgence is worthwhile, even when the economy is not booming. While other luxury brands are positioning themselves as good values, the Godiva campaign aims to highlight the "emotional appeal of giving, sharing, eating Godiva chocolate," said a top marketing executive.

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