How will Google's trademark policy impact holiday ad costs?

11/16/2009 | ClickZ

With Google now allowing AdWords advertisers, in certain instances, to use trademarks they don't own, brand owners and search marketers are steeling themselves for the holiday shopping season when fraudulent advertisers typically gear up their efforts. "The holiday season will be a real proving ground, to see how quickly Google responds to issues," said Jeremy Hull of Range Online Media.

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