Keep your business risks grounded

11/16/2009 |

Entrepreneurs should stick with what works, like a quarterback who settles for a few yards every down rather than attempting a long-shot play for a touchdown, writes angel investor Andy Liu. It's fine to take risks, he argues, but those risks should not replace your tried-and-true game plan. "Once you find the model that works, keep at it and the pennies will add to dollars and it will keep rolling," he writes.

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