Research indicates Facebook is losing younger users

11/16/2009 | Mediaweek

Facebook's appeal to older teens and twenty-somethings seems to be diminishing somewhat, which may prompt some advertisers to reconsider their social media marketing efforts, according to this analysis. ComScore found that the average amount of time logged by users aged 18 to 24 declined for the third straight month in September compared to the same period in 2008.

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