4 ways to turn sustainability into a strategic advantage

11/16/2010 | Financial Post (Canada)

Sustainability standards aren't just boxes to be ticked, they're opportunities to position your company as an industry leader, Mitchell Osak writes. Aim to comply with standards more fully than your rivals, seek to shape industry standards to your own competitive advantage or even seek to break away from or redefine standards so that they play to your strengths. "Ambitious firms may be able to impose their sustainability standards ... on the sector in conjunction with external stakeholders," Osak writes.

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Financial Post (Canada)

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