Campaign targets "stoned" women

11/16/2010 | New York Times (tiered subscription model), The

A campaign targeting media buyers on behalf of Condé Nast's Brides magazine portrays engaged women as "stoned and dangerous" -- that is, having engagement rings and free-spending when it comes to wedding planning. The campaign is looking to ramp up ad spending on Brides now that it is Condé Nast's sole bridal magazine, and has changed its publication schedule to 12 times per year.

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New York Times (tiered subscription model), The

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