¿Habla usted sostenibilidad?

11/16/2011 | Sustainable Business Forum

Sustainability professionals need to start communicating their company's environmental efforts to Spanish speakers, writes Frederic Page. Firms are developing Spanish-language equivalents for English buzzwords such as "CSR" and "sustainability," allowing eco-messaging to reach a wider audience. "Because of the bridge it establishes between Europe and South America, the Spanish language is an excellent instrument with which to 'think and talk' about CSR," Page argues.

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