2 ways to set the stage for product innovation

11/16/2011 | IndustryWeek

Companies need to master two basic strategies to prime the pump for product innovation, David Peace writes. First, learn to get your technological and product-development teams pulling in the same direction, then make sure both are kept in the loop about what your customers are actually looking for. "Following best practices in working with customers, while strategically approaching the relationship between technology development and product development, can help a company achieve success in product innovation," Peace writes.

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