Online ad spending is seen overtaking newspapers in 2013

11/16/2011 |

Newspapers may be overtaken by online platforms as the leading spot for local ad dollars in 2013, according to a projection by Borrell Associates. Right now, digital accounts for 17.5% of local ad spending while newspapers hold 22.7%. But online growth of 18%, led by 66% growth in mobile ad spending, is expected to outpace the 5% growth across all media next year.

View Full Article in:

Published in Brief: