Reduce bounce by improving the landing field

11/16/2011 | Marketo

Whenever a prospect lands on a marketer's page then moves away immediately, it's an opportunity lost and it's most likely because the visitor couldn't immediately find what they were looking for, writes Jason Miller. Rewriting your copy to work with potential search terms, paying attention to how sticky your landing pages are and closely examining your sources of traffic can help marketers get closer to the ideal "zero" bounce rate, he notes.

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