3 ways to make more sales to website visitors

11/16/2012 | Small Business Trends

Small businesses need to ensure they're doing everything they can to convert website visits into sales, writes Fred Lizza. That means streamlining the sales pipeline and offering incentives such as free shipping to nudge visitors to make a purchase. "Simple things like making your website less noisy or switching your shopping cart model can make a huge difference," Lizza writes.

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