Blue Bunny won't seek outside investment

Family-owned Wells Enterprises, maker of Blue Bunny ice cream, has opted to use traditional financing means to raise money for expansion rather than sell equity to outside investors. Blue Bunny says it hopes to become the No. 1 ice cream-maker in the U.S., a goal that industry analyst Harry Balzer says is possible.

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Des Moines Register (Iowa), The · Sioux City Journal (Iowa)

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