Keep B2B holiday campaigns light, fluffy and warm, experts say

11/16/2012 | BtoB Magazine

The holidays are a great time to get a leg up on competitors who might be scaling back budgets, according to Katie Hollar, marketing manager at Capterra. Software is a good example of a B2B product that would benefit from marketing now in anticipation of first-quarter sales. But keep things light and fun, steering clear of any religious topics or hard sells, recommends Adam Holden-Bache of e-mail marketer Mass Transmit.

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