Study: Pasted content fuels sharing better than social buttons

11/16/2012 | eMarketer

Copied-and-pasted content drives more online sharing than do social networks' click-to-share buttons, according to a Tynt study. More than four-fifths of social sharing is driven by copy-paste, the study found, perhaps because copying content gives users more control over what they share. "It’s almost frictionless, and it allows the sharer to choose exactly what to pass on to a friend or social network," this article notes.

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