Think like a publisher for the best social strategy

11/16/2012 |

B2B social media works best in the context of an overarching content marketing strategy, Evan Prokop writes. Thinking like a publisher instead of a marketer will help you define the audience, apply the correct metrics to success and support efforts with the right infrastructural commitments. "Social media is constantly evolving, and your strategy should be fluid, adaptable, and constantly optimizing and improving," Prokop writes.

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