Commentary: Internet marketing going mainstream

11/17/2004 | iMedia Connection

Online ads have been viewed by some companies as an alternative way of marketing -- almost an afterthought -- but as the media world becomes increasingly fragmented, Internet ads are increasingly seen as a necessary part of companies' marketing mix, writes columnist Nancy Wong Bryan.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA