Branding shakes and stirs in new Bond flick

11/17/2006 | Forbes

Brand placement has been a longtime feature of the James Bond movie franchise, with Mr. Bond's fondness for Smirnoff vodka dating back to the 1962 film "Dr. No." With the newly released "Casino Royale," the number of brands has been reduced, and featured players like Heineken, Sony, Ford Motor and others are helping to underwrite the film's marketing and promotion costs.

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