Charting the social graph to predict consumer behavior

11/17/2008 | Advertising Age (tiered subscription model)

Research indicates that marketing that targets people who are in communication with each other -- active social networks -- is likely to produce outcomes as good as or perhaps even better than traditional demographic segmentation. Data from social networks and applications that run on social networks are seen as providing tools for marketers to run campaigns based on social-network maps.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY