Digital-voucher company looks to expand

11/17/2008 | New Zealand Herald, The

Eighteen months ago, Todd Wackrow established Pocketvouchers, a company that gives retailers in New Zealand, Australia and elsewhere in the region the ability to offer digital discount vouchers. Consumers receive a "voucher" on their cell phones after responding by text messaging to an advertisement. The vouchers then can be redeemed in a store. The company is looking to expand over the next few years.

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New Zealand Herald, The

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