Microsoft asks Crispin to play creative role for Zune

11/17/2008 | Adweek

MDC Partners' Crispin Porter + Bogusky -- the shop behind Microsoft's much talked about campaign for Windows featuring Bill Gates and Jerry Seinfeld and the "I'm a PC" effort -- has gained creative duties for Microsoft's Zune music player. T.A.G. had previously handled the Zune assignment.

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