Retailers revamp ad efforts

11/17/2008 | Advertising Age (tiered subscription model)

Each retail company is taking a different approach as it attempts to juggle costs and promote value: Best Buy is pitching reliability, Kohl's is promoting its pricing, Macy's has re-allocated ad spending from the third quarter to the fourth, and Sears is touting the return of layaway.

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Advertising Age (tiered subscription model)

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