Suppliers increase dependence on agents to make sales

11/17/2008 | Travel Trade

Cruise lines, tour operators and other travel suppliers are relying more on travel agents to spur sales as the economic downturn continues to limit demand. Brian Stack, managing director of CIE Tours International, says agents should stress to clients the value of cruises and tours. Executives also suggest that agents reach out to their clients with special offers and take advantage of the deals being offered by suppliers.

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