Welch's touts Concord grape as original "superfruit"

11/17/2008 | Brandweek

Welch's is adding heft to the "superfruit" beverage trend, with a campaign describing its Concord grapes as the original superfruit. More than 200 beverage products launched this year contained a fruit believed to have functional qualities, including pomegranate, goji berry and mangosteen.

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