The 12 paths to power and profit

11/17/2009 | Strategy+Business magazine (free registration)

To maximize profits, writes Mia de Kuijper, your company needs to identify its "power node" -- the unique source of strength it can use to sideline its opponents and dominate the marketplace. De Kuijper lists a dozen of the most potent power nodes, from big-name brands and secret ingredients to a mastery of social marketing. "Understanding the importance of power nodes, and which ones are potentially part of the future of your enterprise, is the first step to success," she writes.

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