Fox and NBC's TV-streaming joint-venture, Hulu, now delivers more videos than any Web site besides YouTube -- and it's largely thanks to the vision of CEO Jason Kilar. The 38-year-old Amazon alumnus sold big-media executives on an "Ocean's Eleven approach" to building the site, hiring a handful of veterans to deliver a genuinely radical product. "Consumer behavior is one of the hardest things to change," Kilar says. "The gap between the existing and the new has to be so materially better that it shocks you into a behavior change."
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