IAB's revised ad standards tap creative input

11/17/2009 | MediaPost Communications

Creative agencies for the first time joined media agencies and publishers in contributing to the IAB's new online ad standards guidelines. The IAB anticipates the guidelines will improve creative output and branding opportunities. The next step in the process, says IAB President and CEO Randall Rothenberg, will be an effort "to drive towards adoption of revised standards that we believe will spur increased investment in interactive advertising."

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