Many Fortune 100 Twitter accounts sit idle


A growing number of Fortune 100 companies are on Twitter -- 73 of them, up from 54 in August -- but most aren't using the social network to share information, engage others or add personality to their brand image, according to a study by Weber Shandwick. Half the Twitter accounts owned by these firms have fewer than 500 followers and 15% are lying unused, the report finds. "A dramatic shift needs to happen for most of these companies to effectively make use of the platform," writes Vadim Lavrusik.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX