Two Darden promotions reflect individual brands

At Red Lobster, which saw sales drop sharply last quarter, the "Create your own seafood feast" lets cash-strapped diners pay a fixed price to create a platter of two or three items out of a menu of 10. At the more upscale Darden-owned eatery, Capital Grille, artistic wine lovers have a chance to design their own wine labels. The winners will be featured on bottles of wine served at the restaurant next spring.

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Orlando Sentinel (Fla.) (tiered subscription model)

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