What does your personal brand say?

11/17/2009 | Financial Times (tiered subscription model)

More leaders are realizing the importance of their personal brand as job security dwindles. Ponder how your co-workers see you, and make sure that their perception reflects reality, Rhymer Rigby advises. Make a list of what you can improve. "You need to find your niche, then get your name out as the person to go to for whatever it is," Rigby writes.

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