Study finds higher availability, use of digital coupons

11/17/2010 | Progressive Grocer

Research shows that digital-coupon use has increased 59.9% for the year ending Sept. 30 compared with the same time frame last year. The number of companies offering digital coupons has gone from 217 to 267. "Digital coupons are becoming a core component within the overall promotion mix for consumer packaged-goods manufacturers," said Mark Nesbitt, president of Kantar Media.

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