How to get brilliant ideas from brainstorming

11/17/2011 | SmartBrief/SmartBlog on Leadership

Great ideas are often scarce in group brainstorming sessions because people's subconscious problem-solving ability shuts down and people become fixated on co-workers' ideas instead of coming up with their own, Kevin Eikenberry writes. To prevent this from happening, brainstorming sessions shouldn't begin until team members have had several days to come up with lists of their own ideas, Eikenberry writes.

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