How to keep it real and counteract bad buzz

11/17/2011 | SmartBrief/SmartBlog on Social Media

Every brand attracts negative buzz from time to time, and smart marketers have plans in place to push back against their critics, Andy Sernovitz writes. Respond quickly, and be sure to sound like a human being rather than a machine. "The easiest way to turn a little negative word of mouth into a full-blown crisis is to respond like a stilted, corporate PR robot," Sernovitz writes.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA