How to leverage customer testimonials to build your brand

11/17/2011 | Fox Business Small Business Center

Customer testimonials are one way to build interest your brand and establish its credibility, writes Walter Dailey of Dailey Sound Vector. Feature testimonials in your adds, pay attention to feedback on social media and consider creating a comment section on your company's Web page. "Remember, the establishment of creditability is very much rooted in truth. So be sure that this area of your site does not appear to be a review-utopia," he writes.

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