McDonald's eases more Canadian consumers into espresso

11/17/2011 | Financial Post (Canada)

McDonald's has launched a sweeping ad campaign across Canada to promote its McCafe espresso-based coffee drinks, which will be available in all 1,400 restaurants in the country by the end of 2012. The multimedia push highlights the chain's use of quality ingredients, and aims to convert more drip-coffee drinkers to the higher-end beverages.

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Financial Post (Canada)

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