Smirnoff bows risque ad campaign for new vodka flavors

11/17/2011 | New York Times (tiered subscription model), The

Diageo's Smirnoff is rolling out two new vodkas, along with an estimated $8 million to $11 million ad campaign that touts the new Fluffed Marshmallow and Whipped Cream flavors. The ads, via JWT New York, take a decidedly sultry tone in describing the new flavors and are being shown on TV, in print and outdoor ads, and on social media sites.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY