Bacardi shares its tough history in global "Untameable" push

11/17/2013 | New York Times (tiered subscription model), The

Bacardi has launched a campaign called "Untameable" that focuses on its history of surviving tough events such as Prohibition and its exile from Cuba. The print campaign features copy including "Some men are kicked out of bars, others are kicked out of countries," while its TV spot shows actor Jordi Mollà walking through the company's difficult eras. "We think for millennial consumers, they'll see this as one irrepressible spirit," said Bacardi Global Brands' chief marketer, Andy Gibson.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA