Calorie counts don't count with consumers, studies show

11/17/2013 | Huffington Post, The · LiveScience.com

Fewer than half of restaurant patrons notice calorie counts when they're posted on menu boards and those who do see them don't appear to take the numbers into account when ordering, according to researchers at the New York University Langone Medical Center. A separate study of more than 3,000 consumers found that about two-thirds of customers at quickservice chains including Subway, McDonald's, Burger King, Wendy's and Dunkin' Donuts underestimated the number of calories in the meals they chose.

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Huffington Post, The · LiveScience.com

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