Candy Crush numbers show how King benefits from cross-platform play

11/17/2013 | · TechCrunch

King has announced Candy Crush Saga has reached 500 million installations and 150 billion games served, heightening excitement over a possible initial public offering. The company is celebrating the one-year milestone of the game's mobile release with "in-game anniversary treats" coming soon. The popularity of the game on all platforms might be because it crosses platforms so easily "[W]hat makes the game engaging has to do with its perfected viral metrics, cross-platform support allowing users to switch between devices to pick up where they left off," Sarah Perez writes.

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