How Popeyes' "pillar" strategy fuels growth

11/17/2013 | QSRWeb.com

Popeyes reported its 14th consecutive quarter of growth last week, boosted by a 5.1% increase in same-store sales, making it the 22nd quarter the chain outperformed the domestic quickservice chicken category. Popeyes' U.S. President Ralph Bower attributes the company's success to its "pillar" strategy that includes building a strong brand, running its restaurants well, growing profit, accelerating openings and cultivating leadership. "The most successful brands today have a focus on people development. People in our restaurants get it: They serve our customers for a living," he said.

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