Survey: Moviegoers dislike preshow ads

11/18/2004 | Variety (subscription required)

In a survey of moviegoers by InsightExpress, 27% of respondents said they go to the movies less often because of ads that appear at the beginning of films. The survey also found that 52% of respondents said the ads were intrusive and 71% thought that theaters that show the ads should cut ticket prices.

View Full Article in:

Variety (subscription required)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY