Survey: Moviegoers dislike preshow ads

11/18/2004 | Variety (subscription required)

In a survey of moviegoers by InsightExpress, 27% of respondents said they go to the movies less often because of ads that appear at the beginning of films. The survey also found that 52% of respondents said the ads were intrusive and 71% thought that theaters that show the ads should cut ticket prices.

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