New Miller ad retreats from claim about Bud Light taste "change"

11/18/2005 | Advertising Age (tiered subscription model)

Miller Brewing is submitting to the four major networks a new TV ad that omits its earlier claim that its rival Anheuser-Busch's Bud Light had "changed," instead emphasizing that its own Miller Lite has more taste. The edit comes after 10 of 32 TV networks put the original TV spot on hold after A-B disputed the commercial's premise.

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